A Starbucks by Any Other Name

Starbucks, the coffee company that operates over 15,000 coffee shops, opened a new shop under the name of 15th Ave. Coffee & Tea, reported NPR.Starbucks Coffee Co. is trying to relieve the company’s corporate image by creating a coffee shop with, what Tim Pfeiffer, the senior vice president of global design at Starbucks, calls “a community personality,” reported the New York Times. The only